Cookie Policy
1. Introduction
The Mop Squad ("we," "our," or "us") uses cookies and similar technologies on our website https://mopsquadvalpo.com to enhance your browsing experience, analyze site traffic, and improve our services. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
Important: By continuing to use our website, you consent to our use of cookies as described in this policy. You can manage your cookie preferences at any time using the methods outlined below.
2. What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They allow the website to recognize your device and store information about your preferences or past actions. Cookies are widely used to make websites work more efficiently and provide a better user experience.
Types of Cookies We May Use:
- Session Cookies: Temporary cookies that are deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period or until manually deleted
- First-Party Cookies: Set directly by our website
- Third-Party Cookies: Set by external services we use (like Google Analytics or Facebook Pixel)
3. How We Use Cookies
Essential Cookies
These cookies are necessary for our website to function properly and cannot be disabled. They enable basic features such as page navigation, secure areas access, and form submissions.
Performance and Analytics Cookies
We use cookies to understand how visitors interact with our website, which pages are most popular, and how we can improve our services. This may include:
- Google Analytics: Tracks website usage, page views, session duration, and user behavior
- Website performance monitoring: Helps us identify technical issues and improve site speed
Marketing and Advertising Cookies
These cookies help us deliver relevant advertisements and measure the effectiveness of our marketing campaigns:
- Facebook Pixel (Meta Pixel): Tracks conversions from Facebook ads and enables retargeting
- Google Ads: Measures ad performance and enables remarketing to previous visitors
- Social media pixels: Track engagement with our social media content and ads
Functionality Cookies
These cookies remember your preferences and choices to provide a personalized experience:
- Language preferences
- Form information (to avoid re-entering data)
- Contact preferences
4. Detailed Cookie Information
| Cookie Name/Type | Purpose | Duration | Category |
|---|---|---|---|
| ga, _ga* | Google Analytics tracking for website usage statistics | 2 years | Analytics |
| _gid | Google Analytics short-term tracking identifier | 24 hours | Analytics |
| _fbp | Facebook Pixel for conversion tracking and remarketing | 3 months | Marketing |
| cookie_consent | Remembers your cookie consent preferences | 1 year | Functionality |
Note: The specific cookies used may vary based on your interactions with our website and the services we utilize. We regularly review and update our cookie usage to ensure compliance and optimal performance.
5. Third-Party Services and Their Cookies
We use several third-party services that may place cookies on your device:
Google Analytics
We use Google Analytics to understand website usage patterns. Google's privacy policy can be found at: https://policies.google.com/privacy
Facebook/Meta Pixel
We may use Facebook Pixel to track conversions from Facebook ads and create custom audiences for remarketing. Facebook's data policy can be found at: https://www.facebook.com/privacy/explanation
Google Ads
We may use Google Ads conversion tracking and remarketing features. Learn more at: Google Ads Privacy
6. Your Cookie Choices and Rights
Managing Cookies Through Your Browser
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete existing cookies
- Receive notifications when cookies are set
Browser-specific instructions:
Opting Out of Advertising Cookies
You can opt out of targeted advertising through:
Important Note: Disabling cookies may affect the functionality of our website and your user experience. Some features may not work properly if cookies are disabled.
7. Tracking Pixels and Similar Technologies
In addition to cookies, we may use tracking pixels (also known as web beacons or clear GIFs) in our emails and on our website. These are small, transparent images that help us:
- Track email open rates and engagement
- Understand which pages you visit on our website
- Measure the effectiveness of our marketing campaigns
- Personalize your experience based on your interactions
8. Data Protection and Privacy
We are committed to protecting your privacy and handling your data responsibly. The information collected through cookies is used in accordance with our Privacy Policy and applicable data protection laws, including:
- Provincial privacy legislation where applicable
- General Data Protection Regulation (GDPR) for EU visitors
We implement appropriate security measures to protect cookie data and limit access to authorized personnel only.
9. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children through cookies or any other means. If we become aware that we have collected information from a child, we will delete it promptly.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:
- Post the updated policy on our website
- Update the "Last Updated" date at the top of this policy
- Notify you through our website or email if required by law
We encourage you to review this policy periodically to stay informed about our cookie practices.
11. Contact Information
Questions About Our Cookie Policy?
If you have any questions, concerns, or requests regarding our use of cookies, please contact us:
The Mop Squad
1272 Horse Prairie Ave, Valparaiso, IN 46383
Phone: 219-241-8100
Email: themopsquad5@gmail.com
Website: https://mopsquadvalpo.com
We will respond to your inquiry within a reasonable timeframe and work to address your concerns.
Related Policies: This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service, which provide additional information about how we collect, use, and protect your information.